Privacy & Cookie Policy

Market Ethically Ltd | 2025
Top Floor, 1A High Street, Inverurie, AB51 3QA
Email: hello@marketethically.co.uk
Website: https://marketethically.co.uk

1. Who We Are

This privacy and cookie policy applies to the website and services provided by Market Ethically Ltd, a company registered in Scotland. We are committed to protecting and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What This Policy Covers

This policy outlines:

  • What personal data we collect and how we collect it

  • Why and how we use your data

  • Who we share your data with

  • How we store and protect your data

  • Your rights under data protection laws

  • Our use of cookies

  • How to contact us

3. The Personal Data We Collect

We may collect and process the following types of personal data:

a. Data You Provide Directly

  • Name

  • Email address

  • Phone number

  • Business name and role

  • Any information you include in enquiry forms, emails, or other communications

b. Data Collected Automatically

When you use our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Pages you visit and time spent on them

  • Referring website addresses

  • Cookies and similar technologies (see Section 9)

4. Lawful Basis for Processing Your Data

We only process your data when we have a lawful basis to do so. This may include:

  • Consent: When you provide us with your information for a specific purpose (e.g. newsletter signup or enquiry).

  • Contractual necessity: When processing is necessary for us to deliver services or respond to your enquiries.

  • Legal obligation: Where we are required to comply with legal requirements.

  • Legitimate interest: For business and website improvement purposes, provided your rights do not override those interests.

5. How We Use Your Information

We use your personal data to:

  • Respond to your enquiries or requests

  • Provide services to you

  • Send important administrative or service-related messages

  • Improve our website and service offerings

  • Conduct analytics and user behaviour tracking

  • Comply with legal obligations

We do not use your data for profiling or automated decision-making.

6. How We Share Your Information

We will never sell your personal information. However, we may share it with trusted third parties, including:

  • Hosting providers and IT infrastructure partners (e.g. Squarespace, Shopify, Google etc)

  • Marketing and analytics services (e.g. Google Analytics, Meta Business Suite)

  • Email communication platforms

  • Legal, financial, and regulatory authorities where required

Each provider only receives the minimum necessary data and is bound by strict confidentiality and data protection obligations.

7. International Transfers

Some of our service providers (e.g. Google) may store or process data outside the UK/EEA. Where this is the case, we ensure appropriate safeguards are in place, where possible.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. This may include maintaining records for tax or legal compliance.

If you request deletion of your data, we will take reasonable steps to honour that request unless we are legally required to retain it.

9. Cookies and Tracking Technologies

We use cookies to personalise content, provide social media features, and analyse our traffic. Cookies are small text files stored on your device.

Types of Cookies We Use:

  • Essential cookies: Necessary for the website to function (e.g. session cookies).

  • Performance cookies: Help us understand how visitors interact with our site (e.g. Google Analytics).

  • Functionality cookies: Remember your preferences and settings.

  • Marketing cookies: Track activity across websites for remarketing and advertising purposes.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.

By continuing to use our website, you consent to the use of cookies as described in this policy.

10. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right to access – Request a copy of your personal data.

  • Right to rectification – Correct inaccurate or incomplete data.

  • Right to erasure – Request deletion of your data in certain circumstances.

  • Right to restrict processing – Limit how your data is used.

  • Right to data portability – Request data in a portable format.

  • Right to object – Object to data processing in specific cases.

  • Right to withdraw consent – Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, our GDPR contact is: hello@marketethically.co.uk

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before submitting any personal data.

12. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "Effective Date." Continued use of the site after changes indicates your acceptance of the updated terms.

13. Contact Us

If you have any questions or concerns about this Privacy & Cookie Policy, or the way your personal data is handled, you can contact us at:

Market Ethically Ltd
Top Floor, 1A High Street, Inverurie, AB51 3QA
Email: hello@marketethically.co.uk